Author Takeover Events

On Facebook, a lot of authors host Book Launch Parties to celebrate the release of their new books. These launch parties can be an all-day event of the author talking about their book, answering questions, and giving tons of tips, or it can be just whatever the author wants. What happens most of the time is that the author will invite other authors to come and take an hour of the event to promote their own work. This is called an Author Takeover Event, and the event can be anywhere from one to three days long.

Author Takeover Events are helpful because every author involved already has their own platform and loyal fans who jump at the opportunity to see one of their favorite authors participating in such an event. Also the fans may be curious as to meet new undiscovered authors in the same genre. So this works in favor for everyone.

So what do you, as an author, do in such an event? You usually have one hour to talk about yourself/your book. Sometimes two hours, but usually it’s just one. That may seem like a LONG time, but really it’s not. Let me break it down for you.

  • An hour is 60 minutes.
  • 12 x 5 = 60, so you can post every five minutes which results in a total of twelve posts. Five minutes feels like a long time, but it’s just enough for people to Like/Comment on the posts without being TOO long a wait. I will break that down.
  • So you have ten posts. You want the following:
    • Intro as you an author (who you are as a human being, something for the audience to relate to you)
    • Intro to your book(s) (what your book is about)
    • Post 1
    • Post 2
    • Post 3
    • Post 4
    • Post 5
    • Post 6
    • Post 7
    • Post 8
    • Post 9
    • Conclusion (usually includes links to your books/blog/website/social media and thanking the MAIN host for inviting you to participate)

As you noticed Posts 1-9 have no description. These are the posts you need to get creative about. So really, instead of TWELVE posts that you need to worry about making up, you need to just worry about NINE. The two intros and the conclusion tend stay pretty consistent although you can change them up however often you want. Just depends on how often you participate in these events. However, it’s the seven posts in the middle that you need to focus on.

So, what are some things you can post for those seven posts? Whatever you want. I have seen the following:

  • Paragraphs describing different characters from the stories (I recommend one character per post)
  • Sneak peeks/snippets of the story
  • Questions directed to the audience (“What’s your favorite childhood book?” etc)
  • Sharing blog posts
  • Games & quizzes
  • Pictures (of characters or locations or of the author or author’s pets, etc)
  • Facebook Live video
  • Giveaways
  • AND SO MUCH MORE

There really isn’t limit to what you can do. Be creative, professional, organized, and engaged with the audience, and you can do whatever you want. It’s an opportunity for you to talk about YOUR BOOK for one hour!! That doesn’t happen a lot, so seize the opportunity.

Now though, when you participate in an Author Takeover Event, things can get crazy pretty fast, so you may want to be organized beforehand before diving into it. You see, what happens is that you make a post and publish it, and you plan to wait a few minutes before publishing another post. However, after you post something new, someone may comment on your previous post. You turn your attention to it to reply, and someone else comments too. Next thing you know, you only posted one thing and fifteen minutes have passed, and people are wondering if you’re going to post anything else.

In order to stay on top of your posting and replying to any comments, I recommend you have all your posts written ahead of time, so all you have to do is copy/paste. Now, I use Scrivener, so I organize everything in one file. It looks like this:

screen-shot-2017-02-11-at-2-57-01-pm

As you can see, each document is labeled according to a specific time. This is because for that specific Author Takeover Event, my slot is from 4-5PM CST. Instead of me trying to mentally multiple by 5 during the event, I just titled each post with the time I want to publish them. This is one less thing I have to worry about later.

Here’s another organizational trick I do to keep up with my posts and everyone’s comments. As soon as I publish a new post, I go to the time stamp right beneath my name on the Facebook post, and I right-click then ’Open In New Tab’. This opens that specific post in a new tab. When I post another one, I do the same thing, opening a separate tab for it as well, and I keep doing it. This way, when I get a notification of comment, I can check the notifications to determine which post it is, and then go to the tab that contains that post rather than scrolling up and down trying to find the right post.

I have one main tab open, which is where I publish each new post. I don’t change anything with this tab. As soon as I publish a post, I open a new tab with that post then ignore that tab. I then go to my notes, copy the next post, and go to the main tab, paste the post there, and have it all primed and ready to go when it’s time to post. Once I’ve done that, I can skip around the different tabs I have opened and converse with everyone without missing a beat.

Hopefully that makes sense! Sometimes it’s hard to describe these things!

Now remember, all of these are merely recommendations. Everyone does everything differently. There is no right or wrong way to do it. If you’ve never done an Author Takeover Event, this is simply a guideline you may follow. Adapt and adjust it according to your own preferences. Pay attention to any rules the MAIN host of the event may have. Be professional but also approachable. And most of all have fun!

I hope you the best!

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Interactive Interviews VS Traditional Interviews

Several weeks ago, I introduced a new style of author and character interviews—the Interactive Author Interview and the Interactive Character Interview. In this new style, I do away with the traditional list of questions but instead invite the author into a fictional setting for a comfortable, friendly chat. In the character interview, the author takes us into his world for the interview, and we get to meet and observe the character being interviewed in his own environment. This style makes both the author and the character more real, and here are a few things people said about their experience being interview this way:

I’ve never been a fan of interviews, but once I was warmed up in towards the beginning of Kelly’s interview, I had a blast!” Ted Covey

It was a pleasure to have gone through the process with Kelly…If one has the opportunity, I would strongly recommend other authors set up time to be interviewed by her.”Daryl Ball

Kelly Blanchard’s story style interviews are no end of fun and fascination.”Ryan T. Nelson

Interview with Kelly Blanchard is set apart because interacting with her didn’t feel one bit like I was answering a staid questionnaire.” Vibhuti Bhandarkar

Kelly’s author interviews are a fascinating experience for any author.”Valerie Seimas

And there is much more authors have said about the experience, but I realized there was one other group of people whose opinion of these interviews are vital—the readers. While this style of interviews solves many problems with the standard author and character interviews and thus making the process all the more enjoyable, what would the readers think? So I asked for volunteers.

I took an author I hadn’t interviewed yet—Ronnie Virdi, author of ‘Grave Beginnings‘. I interviewed him with both styles of author interviews then used both styles of character interviews with his character. Then I presented both sets of interviews to 23 volunteer of readers, and I asked them which style they preferred and why. Here are the results:

  • 17 people voted the Interactive Interviews for both the author and character interviews.
  • 6 people voted the Traditional InterviewsOf those 6 people:
    • 2 were leaning towards the Interactive Interview for the author interview
    • 4 voted Traditional Interview for the author interview, but they chose Interactive Interview for the character interview.
  • Out of 23 people, 21 people voted Interactive Interviews for the character interviews.
  • Only 2 people voted for the Traditional Interviews for both author interview & character interview.

To view that as percentages, it would look like this:

Kelly_pies

Here is what readers said about their experience reading these interviews:

I like the interactive style better. Nothing draws another writer in more than a story, and it gives you more to think about than a bulleted list of questions.”Kelly Blechertas

The interactive one gives a lot more feel for the author as a person. It feels like a more intimate and friendly exchange, and it gives me a sense of their potential writing voice.”Megan Reed

I enjoyed the interactive interview more. The regular interview was informative but felt like I was reading it in a magazine or watching it on TV; whereas the interactive engaged not only my intellectual side, but spoke to that part of me that gets lost in stories.”G. Scot Phillips

Interactive interview by far, most prominently for the fact that once he gets into the world, it is easier to phrase the answers in his own comfortable way, complete with mood defining subtext. The whole mechanism is comfy.”Jack Frost

The traditional interview felt all clinical, I don’t really like those. I read interviews to “meet” people. I definitely liked the interactive better because it felt more like meeting a person.”Adrienne Devine

Now, not everyone liked the Interactive, and here are some reasonings of those who preferred the traditional:

I prefer the traditional question and answer. In the interactive one, I find myself searching for the questions and answers, ignoring the rest.”Kim Hutchinson Halcomb

The traditional one. It could be that its just what I’m used to, but I had a hard time paying attention kinda in the interactive one.”Sara Lucinda

If I’m being honest, I am partial to the traditional. I’m not really sure why. There’s nothing wrong with the interactive, it’s fun and engaging, but I think I just prefer the more traditional interview.” Sabrina Danielle

I guess it would depend on WHY I was reading the interview. I definitely felt like I learned more about Ronnie’s writing from the traditional interview though I may have gotten a better sense of who he was from the interactive.” Valerie Seimas

Depends upon my mood honestly. To read the interactive one – the one set like a story – I have to be in the mood and prepared for it. Knowing what style/what to expect, there will be times where I am more receptive to it. If I were to just be gleaming for information, I like the style of the traditional one.” Jennifer Ruvalcaba

So, what is the verdict? Among authors and readers, the Interactive Interviews are largely popular, but there is still a place for the Traditional Interviews. The traditional style interviews are readily available to anyone who wants to conduct interviews. Sample questions are just a Google search away. However, the Interactive approach is much more involved and time-consuming to conduct because each experience is tailored to each author, but it is an option for those who just want to have a more fun interviewing experience. 

To read some Interactive Interviews, you may find them on my other blog, “Meeting with the Muse“. If you’ve published a book and would like me to interview you using this interactive style of interviews, and if you would like the interviews to be promoted on my site, leave a comment, and I’ll be in touch with you.

A Unique Kind of Character Interview

Character interviews and character questionnaires—the point of these is for the author of the character to get to know him by asking him rounds of questions. If it’s a questionnaire, it will look something like this:

Name:

Age:

Height:

Hair color:

Eye color:

Parents:

Siblings:

Favorite food:

Favorite color:

And so forth. This is a way to find out a lot about your character…but most likely stuff you may never, ever use because it’s not important to the story. I’m not saying questionnaires are wrong and useless—quite the contrary. They can be very helpful and useful to some writers, but other writers may find them overwhelming.

Now though, there is such a thing as ‘character interviews’. In these, the author asks the character a question, and the character shows his or her personality through the answers. These work exceptionally well in order to get to know your character for yourself, but there’s only one problem. You interview your own character, and the character is in your head, and your own thoughts could influence the character’s response. This isn’t bad because this is just a fact of writing, but what if there’s a better way to interview characters? This is something I’ve explored with multiple authors.

This new format is very similar to the new kind of author interview I introduced a few weeks ago. A fictional scene is set, two of us meet, we write in third person, questions are asked, questions are answered, and you see the character in action rather than merely hearing their responses. For the Character Interviews, I allowed the authors to choose the setting—something from their story world—so their character would feel comfortable on their own turf.

I then came in, and I am not a character—this was difficult for both author and character to comprehend, and they kept trying to tie me to their reality, but I had to stay outside their reality because it allowed me to ask questions that would probably get another character of the story killed. How exactly did I remain outside their reality? I set one rule: no touching. Even if a character did try to touch me, he would pass through me as through I were a ghost. This was incredibly helpful when I came face-to-face to some savage, bloodthirsty villains because I was able to ask them pointed questions they hated to hear, and if they lashed out at me, they couldn’t harm me. This accomplished two things: 1) took control away from the villains, and they loathe that, so it shows a different shade of them, and 2) allowed me to stay focused on the interview and questions rather than getting caught up in an actual story scene. The point of these interviews is to ask questions—not become part of a story. That is why I set that rule in place.

Not all characters I interviewed were antagonists. Sometimes I interviewed the protagonist, and depending on the character’s personality, it was either a witty and charming interview or it was a cautious, carefully probing questioning. Some characters were forthright and confident, but others were withdrawn, distrusting, and insecure. To each of these, I had to adapt my approach to ask them questions.

What does this kind of character interview accomplish? In this type of interview, there is the element of the unknown. Neither you nor your character know what I will ask next. You are confident that you know your characters very well, and instead of trying to trip them up yourself with difficult questions, you’re completely backing up your character. Both your character and you are absolutely engaged in answering the question—rather than you trying to come up with questions which your character may or may not answer. Having someone from the outside come in and interview the character in a story form really gives the author and the readers a chance to learn who that character is. Being able to use body language allows for the character to show his true colors without having to say anything. I once interviewed a villain who I enraged so much that he had to go and get a drink, but he was still furious and squeezed the glass until it burst in his hand…and then he answered my question. If we were just showing the question and answer, we wouldn’t have been able to show his full rage.

Since an outside person is asking the question, this allows the author to learn so much about their character because they are forced to dig deep and find answers to questions they may never have thought of to ask. Sometimes the author realizes their character is completely cliché and shallow. In these cases, I’d pause the interview and inform the author of my observations. If they wanted to know how to make a stronger character, I’d make recommendations, and then we’d redo the interview after they’ve had a chance to recreate the character. It is amazing to observe the difference between the two interviews once the author has really delved deep into his character and forced him to take shape rather than letting him be ambiguous. But most characters I’ve interviewed have been well-developed. It’s just a matter of probing deep and uncovering the truth behind their motives and the depth of their beliefs.

Here’s what a few of the authors, whose characters I interviewed, said about the experience:

Nan Sampson Bach

This was possibly the most fun I’ve ever had! I knew my villain had a short temper, even though he prides himself on being so controlled. Kelly managed to enrage him so much he completely lost it. It was hilarious! The questions really made me think too (seriously, it was getting hard to tell who was doing the thinking, me or him), about his motivations, his underlying belief systems and a host of other things. I thought I had a handle on it, but this interview brought up some good stuff I can play with. So not only a FAB time, but useful for me the author and hence for my readers too! Thank you, Kelly!

Matthew Dale

So I have to be honest, this interview was a mulligan. The first time Kelly interviewed this character, he did not perform well. I don’t have a lot of experience writing villains and it showed. That being said, this interview was a huge learning experience! Kelly was awesome. She was patient and encouraging, but was very direct about what could be improved. That directness was tempered with kindness and an attitude of wanting to see a fellow writer improve their craft, which cushioned her critique. The “redo” interview was much better, and I really felt like I got to know my own character. She really made me dig into his motivations, and she didn’t hold back in asking him tough questions. It’s helpful to sit down and actually role play a character, which is something I hadn’t really done prior to this interview. This was one of the best learning experiences I’ve had as a writer. I would encourage other writers who want to do this interview to be willing to listen to the opinion of others, and at least be willing to consider that opinion. You may learn something new about your character you never considered before.

Kristen Moger

I found Kelly Blanchard’s character interviews a fascinating journey into my own character. It is an interesting experience to take a character out of my own head and make them come alive for another person. As a writer, it is a challenge I loved as it brought me a greater awareness as to my character’s motivation and potential. Thanks, Kelly, for the opportunity.

Clint Brill

Kelly approached me to do a character interview and, for some strange reason, I agreed. I’d never done a character interview before so I wasn’t sure how it would work out. I was worried about it and considered making an excuse to get out of it. Even at zero hour, as I was typing up the intro to get the interview started, part of me was still trying to think of how to get out of it. I couldn’t think of anything and I’m glad I didn’t. The interview was a lot of fun, and I was sad when our time was up. Kelly has a way of putting interviewees at ease and make the interview fun. Janus, the character I used for the interview, is very reticent when it comes to talking about himself, but Kelly got him to open up and reveal more than he has in any of the stories he’s appeared in. She even got him to reveal his plans for the future. Those plans were a surprise to me because I didn’t know anything about them. Because Kelly was able to make the interview fun and interesting, I enjoyed the process and learned something about my character that I didn’t know before. Kelly is a skilled and delightful interviewer. She can interview me or my characters any time she wants.

Lia Rees

In my second interview with Kelly, I was able to explore the personality of a supporting character who previously hadn’t seemed real to me. The style of interview was vital to this exploration. Kelly entered the world of my character, Myriam, with curiosity and openness. She easily grasped the unusual setting, psychological climate and areas of conflict. She asked probing questions, gently suggested potential pathways, and showed a general spirit of empathy. Immersing myself fully in my character’s reality, I was able to draw from intuitive methods as well as intellectual ones to understand her better than I had before.

Virginia Carraway Stark

This is what it is like:

You open those doors in your mind that release your characters to be free in their world. When you go to those familiar places, you notice something different…A new door where there was no door before.

That is what it is like to be interviewed as your character like my character, Sasha Wheaton, was interviewed last week by Kelly Blanchard. It’s the same as writing in many ways but with the added dimension of penetrating, rational thought being added to the process. By adding this we don’t just stay in our character’s comfort zone but penetrate deep into their hearts and minds. You’ll find more there than when you first opened that door. A vital tool for all writers seeking to hone their craft, and if you’re a writer, you always are a seeker.

<~>~<~>~<~>

These are just a few examples of what people have experienced with this form of character interviews. I am currently still in the process of finishing all 25 interviews, and that won’t wrap up until next week. I will begin posting the interviews regularly once I’m finished, and you can find the interviews on my other blog: Meeting With The Muse

Writers have discovered this to be a fun and unique way to get exposure for their work as well as introduce their characters, story, and writing style to readers, and I intend to continue offering this service to writers. If you are interested, you may join my group on Facebook: Author Kelly Blanchard, and watch for the announcement when I open the invitation for more people to be interviewed.

You never know what you’ll learn in these interviews, and this is a very unique way to introduce you and your work to potential readers.

My First Interview

Last week I introduced the idea of a different kind of Author Interviews. One of the people I interviewed was Amy Preder, and she wrote a blog post describing her experience. Check it out! Next week begins the Character Interviews done similarly to these Author Interviews, and I plan to write a post about those once I have done a few. In the meanwhile, enjoy Amy’s post!

amy preder

On 25 May 2015, I had my very first author interview with Kelly Blanchard. I’ve been the interviewer before, but never the interviewee. I must admit, I was more than a bit nervous. I’ve read plenty of author interviews before. Most are dull, to say the least. I was definitely afraid of being another one of those dull, lifeless interviews. I am just getting started in writing, and I thought the last thing I needed was to hamstring myself by seeming boring or uninspired.

As it turned out, I need not have feared. Kelly’s style for this interview is not the same as the standard author interview. Instead, she swept me into a wonderful imaginary world, Kelly’s Muse Shop. Instead of a boring and predictable set of questions, we co-wrote a story. Each of us wrote ourselves as a character in this story. Kelly did a great job of putting…

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A Different Kind of Author Interview

Author Interviews can be done in person or online. If it’s in person, you’d likely sit across from the interviewer and be asked numerous questions, “So, when did you start writing?”, “Tell us about the book you’ve published?”, “Where do you get your ideas?”, “What advice do you have for other writers?”, and so forth. You have no idea what question they’d ask next, and if you’re on camera and are a natural introvert, this is torture for you as you try not to let your nervousness show through while at the same time, you don’t want to come across as overly excited about your books. There’s a balance, but who really knows where it is? However, my main focus of this post isn’t about in-person interviews. I can’t help you there, so you’re on your own! But I want to focus on online interviews.

These interviews are much less intimidating. There’s a screen between you and them, and what usually happens is the interviewer will email you a list of questions and ask that you send back the answers by a certain deadline. In the end, the format looks something like this (DISCLAIMER: this is a fictional interview—not based on any real interview but made up specifically for this post.)

Q: So, when did you begin writing?

A: I began writing when I was really young. I can’t even remember the first story that I wrote!

Q: What genre do you write?

A: Fantasy! And a bit of science fiction—if you can believe that.

Q: Who is your favorite author?

A: I really like C. S. Lewis and Tolkien. Very awesome!

Q: What inspired your book?

A: Well, I was sitting in a coffee shop when I overheard this guy asking this girl questions like if she wanted to go watch this movie or that movie later, and all her responses were, “I have no preference,” because she was really into the book she was reading.

Q: What is your story about?

 

And it goes on from there. You send the answers back, and what happens? Weeks later, the interviewer posts the interview on their site/blog, and it looks exactly like that.

Now, there is absolutely nothing wrong with any of that. It gets the job done, so it works.

But something seems to be missing. Could we do something more? Something more interactive?

These interviews tell us a lot about the author and their story, but I’ve never been satisfied with being told anything. I want to see! Pure dialogue reveals little about who the author really is because it lacks body language, facial expressions, and physical interaction with the author. We can’t really tell if they’re reserved, bored, or beaming with excitement. Those interviews simply give us the answers, but what if readers want to know more and get to know the author better to view them as truly human?

Well, I had an idea, so I ran an experiment—as you should know by now I am fond of doing. I’m still in the middle of it, but the responses I’ve gotten so far are very positive.

What did I do? I created a fictional place and invited authors to meet me there. They had to write themselves in third person as if they were a character of their own creation, but they were writing themselves. I did the same, and I took them through the setting I had created, sat them down, and had a chat with them. Some authors I took to a forest garden among castle ruins. Others opted for the palace library or the study in the palace. Others were more intrigued with the more modern-day Muse Shop I made up while few chose the setting of a coffee shop.

In these places, we met and chatted like friends but with me asking a lot of questions. To write this format, both of us had to be online at the same time, and we co-wrote via instant messenger. I told them I didn’t want dialogue tags because that would defeat the purpose of the interview since tags are more telling, but I preferred if they used body language instead. I asked for 27 volunteers and am currently in the middle of these interviews, but so far all the ones I’ve interviewed admitted they were nervous at the beginning because they didn’t know how this would work out, but they quickly slipped into it and became lost in the imaginary world I created. The next thing they knew, it was the end of the interview, and they were quite disappointed that it came to an end. Every person I’ve interviewed so far has used the word ‘fun’ to describe it, but here are some reviews a few people gave me after I interviewed them:

Kristen Moger

Kelly Blanchard’s interviews are a pleasure to take part in. She has a great imagination and encourages her interviewees to join in the creative adventure, all the while allowing the reader to discover an author in a new way that is far more interesting than the usual question and answer session.

Matthew Dale

I was unsure of what to expect going into this interview. The setup Kelly gave the volunteers beforehand was, unorthodox, to say the least, but interesting. The interview takes place in a fictional environment, and the author being interviewed is expected to write about themselves as if they are one of their own characters. I found this concept to be fascinating! Kelly is very friendly and easily approachable in the interview, and the process really forced me to consider my answers to her questions. Having been a newspaper reporter, I’ve done my share of interviews, even with a couple of published authors. I’ve never been the interviewee, and I’ve never had such an interesting, thought provoking, and overall enjoyable interview. Were I to give it an Amazon Star style rating, I’d probably rate it 5 out of 5. My only complaint is that the time for our conversation went by too quickly, and this is coming from a self professed introvert who has not had very much contact with Kelly prior to this interview. Definitely worth your time to do this, if for nothing more than a pleasant diversion from the norm.

Lia Rees

Kelly’s interviews are a pleasure to take part in. She invites you into a setting which is developed enough to offer scope for imagination, yet not restrictive in its demands. She is encouraging, builds a natural rapport with her interviewee, and easily shifts her focus to meet new ideas. Even allowing for the difference in our genres and styles, Kelly made my first ever author interview straightforward and inspiring.

Clint Brill

Kelly’s interviews are like all standard interviews with a simple Q&A session. The similarity, however, stops there. The idea of working through the interview in Third Person like you’re writing a scene for a character was a little odd at first, but it doesn’t take long to get into the fun of it. Her questions were thought-provoking and the “character interactions” between questions helped ease the tension and make the entire process enjoyable. More interviewers need to take a similar approach. I’d definitely do another interview like that any time.

Jacob Settlemyre

The interview was really interesting. Kelly is really good at setting the scene and making you comfortable when you first begin. It was like a real conversation. The talk was laidback and had a lot of possibilities. Of course she lets you explore and contribute. I learned a lot from the experience. Thanks Kelly!

Virginia Carraway Stark

Being interviewed by Kelly Blanchard about my upcoming novel, “The Hunt for Z’iaster’ was an interesting and imaginative romp that showed Blanchard’s clarity of vision of her world. I had never written about myself in the third person before and adding to the challenge of trying to think of how to describe and characterize my movements, voice and idiom was the challenge of being transported to Blanchard’s fantasy universe as well.

Blanchard encourages play over a standard, by the books interview and lets the interviewee lead with creation and imagination so that the interview takes place in another world, Kelly Blanchard’s world. In my case we started off in a royal garden and then rambled through a woods and into ancient ruins.

The suspension of belief and the removal of the bounds of reality are essential to the creative process. This is what was distinguishing about the interview. It was an effort of creation rather than a simple rundown of facts. There was no list of interview questions, and it was much more a conversation between writers that allows others an inside peek into the world of not one author, but two.

I am currently in the middle of interviews with two weeks of Author Interviews and two weeks of Character Interviews—two interviews a day, six days a week. Once all these interviews are completed, I will begin posting the Author Interview of one author on Wednesday and the Character Interview of the same author on Fridays on my new blog Meeting With The Muse. You can visit that blog now and see the Author/Character Interviews I already have posted there when I interviewed Kat Perrin for an example of the new style of interviews.

Am I saying all author interviews should be done like this? No. It is quite time consuming and a stretch of the imagination, and everyone’s schedules must be rearranged. However, the difference is nice.

Leaving Feedback

As writers, we like getting feedback on our stories. We’re excited about the worlds and characters we’ve created, and we can’t wait to share them with others. Many of us love reading other people’s works in order to provide feedback and encouragement, but the way we comment can have different affects on them as writers. Now, to determine the best kind of feedback to give, I presented 30 writers with the following questions:

Imagine you gave someone a piece of your writing (a chapter or so). You did not ask them to proofread or edit or critique you work—merely enjoy it, and you get three kinds of responses:

  1. Awesome! That was totally neat! LOVED IT! Check out my story here:…”
  2. Awesome action! A lot of stuff happening here. It was a bit hard to follow at times since so much was happening. For instance, were there four guards or three? Because I only saw them take down three guards, so what happened to the fourth? Other than that, really epic writing! I chuckled when Rex was shouting at the others, “Stop it! Stop it! You’re shooting the mummies!” “They’re already dead!” “They’re ARTIFACTS!” “Then come out, so we can shoot you without hitting anything else. It’s either you or the dead guys.” “Well, when you put it like that…” That was funny. Can’t wait to read more. And hey, if you’d check out my story, I’d really appreciate it. Would love to hear what you think! Anyway, looking forward to more of your story. Keep writing!”
  3. You forgot a period at the end of the sentence ‘He determined this was going to be a very long afternoon’, and you’re missing a word in this sentence, ‘he didn’t dare look up because the bullets were everywhere.’ Also, the action was too fast and unclear a lot of the time.”

Out of the three which would you prefer to receive, and which one would get you to read the individual’s story?

The results:

No one chose #1.

2/30 people chose #3 as their preference of feedback.

28/30 people chose #2 as the feedback they would want to receive.

Those who chose #2 said they would be more likely to check out the other person’s story based on the comment they left behind. Although several people said they didn’t like the person plugging in their own story.

Those who chose #3 didn’t say much other than the fact that if they were going to look for a proofreader or so, they’d go to that individual.

However though, the comment examples I used above are imperfect. When I conversed with the 30 volunteers of the experiment, a few of them were torn between #2 and #3. They appreciated the specifics provided in #3, but in the end, if they were choosing to forever receive a single kind of feedback based on those three choices, they preferred #2. However, if given the choice, they really wanted a combination of #2 & #3.

Here is what I’ve determined:

If you’re only reading a chapter at a time or so, as you begin the story, find what you like about it—if anything really catches your attention. Focus on that. If something yanks you out of the story, make mention of it, but in the beginning stages of this procedure, don’t focus on every little error—not yet, at least.

Once you’re established an understanding with the author, and they ask you to give more detailed feedback, that’s when you can start looking for more specifics. Also, the courteous thing to do is to send that kind of feedback privately to the author rather than publicly. Would you like someone to publicly point out all the mistakes you’ve made, or would you rather the issues be handled quietly?

Even when you’ve established such an understanding with the writer, be sure to maintain a balance between the negative feedback and the positive feedback. Too much negativity can be draining and discouraging, and that can be devastating to a writer.

Another to keep in mind when it comes to some structures of sentences, the writer might not heed your advice. Don’t take it personally. Don’t think of them as stupid or a failure. They may very well have a precise purpose for that structure which you, being too close to it and viewing it as an editor, don’t see. Their decision might not work with traditional publishers, but they may be self-publishing, and it will work. All you can do is offer advice but then let them make their own decisions. This takes stress off of you.

In the end, remember, you’re not their editor—not unless you two agreed upon that and the author is likely paying you for your services. Otherwise, it isn’t your responsibility.

Now though, there is the aspect of leaving feedback and requesting someone read your own story. What is the best way to do this? Simple: don’t make the request—at least not at first. Rather, be encouraging to the author, allow for conversation to flourish, and then you may politely request they check out your story. Sometimes there simply won’t be a right time for that. However, if someone is leaving you the gracious comments, the kind thing to do is go and investigate their story without them having to make the request. That way you can leave similar positive feedback, and the two of you can encourage one another and slowly build a relationship where you can help one another grow as writers.

In the experiment someone pointed out to me a few things that I think are important to mention: caps lock & shorter sentences make things sound more malicious than intended. Also, using text writing (‘u’ instead of ‘you’, etc) when leaving comments greatly discredits you as a writer. The author, whose story you’re commenting on, will likely not check out your story or look to you for any editorial feedback because it appears that you are lacking the basic fundamentals of writing. I’m not saying you are lacking those, but you’re giving that impression when you use such writing. If you want to be taken seriously, then write in a more professional manner.

What happens if you read a story that is poorly structured, horribly written, and absolutely confusing? Should you be honest and tell the person? Or should you just smile and nod, “That’s nice…”? Well, put yourself in their shoes. How would you like to be approached if your writing was that horrible? Perhaps you should privately contact the individual and hint at some improvements they need to make. Don’t present them with a long list of errors on the outset because that could be overwhelming and so discouraging they may quit as a writer. You may make note of a few things and ask them if they would like some help to improve their writing. If they say ‘yes’, then you can begin helping them. If they’re not interested, leave them be. However, let me warn you, if they accept your help, then be ready to invest a lot of time and energy in their growth. If you don’t have the desire to invest that in the person, you can always point them in the direction of a writing mentor/coach.

Sometimes though, the story is honestly so horrible, and you don’t have the time to even open a conversation with the writer to help them improve, so what’s the best thing to do? Don’t comment. As the common proverb states, “If you can’t say anything nice, don’t say anything at all.” Of course, it is entirely up to you.

Now though, I asked the participants of the survey a second question, and it was this:

What do those comments tell you about the people who wrote them? (shy, confident, encouraging, intimidating, arrogant, etc)

Here is what they said about each person. Disclaimer: this is not based on a real individual. This is the views of multiple people according to the comments. Remember, in this scenario, only a chapter or so was read like on Wattpad where many others have their stories online too, and the author did not ask for proofreading, editing, or critiquing.

Comment #1:

Shy

Advertising

Self-centered

Has agenda

Doesn’t care

Uninvested

Not as helpful

Wants you to read them but not read you

Busy

Encouraging

Narcissistic

Arrogant

Didn’t even read

Bubbly

Fishing

Insecure

Clueless

New reader/writer

Not sure how to write good review

Skims

Not comfortable giving feedback/critique

Not into the story

Rushed

Friend/family

Excited but not well thought-out

Didn’t pay attention

 

Comment #2

Balanced

Approachable

Friendly

Constructive criticism

Positive

Encouraging

Genuinely nice

Honestly attentive

Detailed

Eager to help

Engaged

Interested

Cares

Actual reader

Knowledgeable

Conversational

Heartwarming

A bit vague

Excitable

Confident

Thoughtful

Happy

Practical/useful info

Mature reader

Not overly critical

Not editor

Wants what’s best

Valid criticism

Praised author with specific details

Genuinely interested

Helpful

 

Comment #3

Negative

Arrogant

Nit-picky

Looking for something wrong

Hyper-critical

Perfectionist

Close-minded

Uptight

Stiff

Cold

Terse

Standoffish

Quick, to the point

Confident

Helpful

Task oriented

Bad day

naïve

Unfriendly

Discouraging

No one is good enough

Useful info

Proofreader

Disinterested

Determined to give useful info

Didn’t read but rather analyzed

Editor

Critical thinker

Can’t turn off inner editor

Aggravating

Picky

Not encouraging to helpful in the long run

Bitter critic

Grammar nazi

Critical of each error

Intimidating

Now, some of these may be contradictory, but that’s what happens when you get the opinions of 30 different people. However, this is an overarching view of what people think of those individuals behind the such comments.

So, what kind of feedback do you find yourself leaving? And what impression does that kind of feedback give others? Do you like that impression? If not, change the way you comment. Take a moment to make the extra effort, and everyone will benefit.

Why is it important to leave feedback on others’ writing—especially positive feedback? Because that writer might be going through a difficult time in their life, and they’re extremely discouraged, but one kind remark from a stranger can completely change the outlook of their day. If you become acquainted enough with the writer to help them strengthen their weaknesses, it will definitely impact their life—and yours.

There’s enough cruelty out in the world and on the Internet. Why not try to be a bit of kindness for someone today?

Sharing Others’ Works

Sharing the works of others—it’s the courteous thing to do in order to support one another, but it is one thing to share someone else’s work and another thing to get that writer new readers. So how do you do it? First off, you have multiple platforms on which you can promote others. Any social media outlet (Facebook, Twitter, Tumblr, blogs, etc) offers unique opportunities, but how do you share? What do you say?

Most of the time people simply say, “Read this awesome story!” or there might be a little more like, “Be sure to check out this fantastic fantasy story!” or such. It tends to be short and relatively vague, and it works…sometimes, but personally with me, such blurbs really don’t get my attention. It gives me no motivation to click on the link because it doesn’t speak to me.

However, I ran an experiment. I wrote up two random blurbs for a story and sent them to ten different people. Here is what I sent:

  1. “Hey, you should totally check out this awesome fantasy book! Lots of twists and turns. Very intriguing.”

  2. “Hey, you should totally check out this awesome fantasy book! It has me constantly doubting the motives of each characters, so I don’t trust any of them, but it’s a lot of fun. Plus! There’s a character who ABSOLUTELY reminds me of Rumpelstiltskin from ‘Once Upon a Time’, so if you like that character from that show, you’d like this book.”

(The story I wrote the blurbs about is ‘The Magician: Book One in the Rogue Portal Series by Courtney Herz’ in case anyone was wondering.)

I asked them which one did they prefer better? Which one would likely convince them to check out the story. The results?

7/10 chose #2

2/10 chose #1

1/10 was absolutely indecisive

The people who chose #1 said short was best, but they didn’t really give much more reason other than that.

Those who chose #2 said it was much more personalized, and it spoke to them more individually. The impression they got with #1 was the person was sharing the story only out of obligation—not because they really want to or believed in the story.

One person who chose #2 said if it were an official promotion of a story, they would choose #1 instead, but if it was coming from someone they knew and trusted who was helping out a fellow writer friend and sharing their work in a more informal way, they would choose #2.

And the indecisive person? Still hasn’t given me a reason one way or another.

So what is the verdict?

If you are sharing to help someone out in an informal manner, and if you really want to get that author more readers and help them reach their audience, take an extra moment to craft your message. Find something in the story that truly catches and keeps your attention, something that you find unique because more stories don’t do it (e.g. a vampire that cares for his pet cat even though he’s chasing down possible end-of-the-world threats (this story is ‘Shadows of Glenhill’ by Raven Blackburn on Wattpad)). Don’t make it a long blurb or have too many examples of things you really like in the story. Just one should do. Craft it so it’s more personable.

However, if you are sharing someone’s work in a more formal manner (perhaps as a blog post, or maybe your Facebook Page is about promoting others’ stories), then shorter is better, but still try to make it unique. Don’t settle for, “Great story!” Add something more like #1 had where it said, “…lots of twists and turns. Very intriguing!” —this tells you that the story will be one that will make you think as you try to get ahead of the characters and even the author. Every little bit helps, but keep it short. And, of course, always supply the link where the story may be found.

So, go ahead. Share fellow writers’ works. They may do the same in return, and both of you could be helping out one another. That is what a supportive community is all about.

Create a Specialized Group For More Interaction

Last week, I discussed why it’s important to create a Facebook (FB) page now regardless if you’re published or not. Now, there’s a catch with the Pages, and this is the overall lack of interaction with your followers. I’m not saying you won’t have any interaction with anyone—just not as much the Page gives you the illusion of having. This is because of the inability to tag people in posts (unless in comments, but even then it’s unreliable) and not everyone who likes your page will see every post you make. So what is a good alternative? Why have a FB Page in the first place?

The reason why I recommend getting a FB Page first is because it is the first steppingstone into building your platform. It’s simple, and it’s relatively easy to get people to follow you. If someone wants to support you, and they see the link to your Page, all they have to do is Like it. Not much commitment required on their part since they may or may not see your posts in their news feed. Basically, they’re another number, and it makes you looks good. But what if you (and your followers) want more than that? What if you really want to connect with people who are supporting you? What do you do then? Well, after you’ve established how you post and what sort of things you will be posting, you move on to the second steppingstone—creating a customized group primarily for your followers.

Now, to do this, you can create a Facebook Group or even a Google Plus group or something on Twitter—or all the above. There are numerous social media outlets out there, and all you need is the ability to create a group. Once you have that group, you can send a personal invite to those people who like your Page. Explain to them how you will be posting even more stuff in the group and that you welcome interaction. Not only that, but what you post in your group has a higher chance of showing up in people’s news feed than the Page. For the most part, people feel privileged to be invited to such a personalized group, and the fun really begins because now you can tag people to strike up a conversation or to show them a picture or a quote that made you think of them specifically. They feel included, and people like this.

Why not just create a Facebook Group first? Why start with a Facebook Page? First off, there are no rules as to which one you should do first, but I have found people are more inclined to Like a Page rather than join a Group. This is because the thought of a Group gives the impression that more commitment is required (in order to have proper interaction). I like to use my Facebook Page as the gateway to my Group. When someone likes my Page, I send them a private message thanking them for liking my Page, and then I invite them to my Group if they’re interested. Never add anyone to the Group without their approval. This is regarded as rude and may stress out the individual because the last thing they need to put up with at that time in their life is another Group (no matter how awesome it is). Rather, leave the decision up to them. Tell them about it, share the link of the Group, but let them go to the Group and decide for themselves whether or not they want to join. If they join—wonderful! If they don’t, then don’t take it personally.

How long should you wait between creating a Page and creating a Group? While there is no absolute rule to this, I recommend waiting six months to a year before creating a Group after you’ve made a Page. This is because you need to build up your credibility and establish your FB presence, so when people see you have a special group they could join, they won’t hesitate joining because they know you. Also, when you create a Group, you may find it difficult to keep up with constant activity on both sites. I post 95% more in my Group than I do on my Page, but I still keep my Page active because I have specific things I make sure I post there to keep it alive. Otherwise, all my energy would go into my Group. It’s hard to multitask. You don’t want to give your followers duplicate posts because that could lead to them unfollowing you on one (or both) of the sites.

Some people say self-promotion does not work for authors, and they may right. The internet is so bombarded with information and everyone clambering to get on top, that it is really almost impossible to reach a huge mass of people—almost impossible. However, if you stop focusing on the larger scale but connect more individually with each person, and it becomes a real connection. Over time you’ll realize how many followers your actually have.

This is why I recommend interaction through your own Group using your Page as your gateway to the Group. Some people have more success than others using Pages than Groups or using Groups than Pages or something altogether different. You need to determine what works best for you and what your method is to reach your audience. It takes time, patience, and confidence. If you have low self-esteem, don’t make it so much about you. Rather, make it about others—seek to be a source of encouragement, inspiration, and a safe haven on the otherwise cruel place known as the internet. As they come to appreciate what you have to offer, they’ll come to respect you and hold you in high regard, and this gives you confidence.

If you’d like to compare my Page and my Group as an example, you may find them here:

Page: www.facebook.com/AuthorKellyBlanchard

Group: www.facebook.com/groups/AuthorKellyBlanchard

P.S. With the Page and with the Group, you have the ability to customize your URL so it’s not merely ‘facebook.com/(a long series of numbers…)’. Be sure to look into that. It helps give you a more professional presence.

Should You Create a Facebook Page?

Facebook offers a unique tool for artists, writers, businesses, and anyone looking for an audience. This is the feature of a ‘Page’. The difference between your personal timeline and a Facebook page is, you don’t have to be friends with everyone on your page in order for them to see the content you put out. They ‘Like’ your page, and poof! They’re part of your audience. You can post whatever you want without worrying about what others may say or think because, honestly, there isn’t much interaction on the pages. People who’ve liked your page are your captive audience until they decide to unlike it.

Now, of course, there’s always a catch, and the catch here is that you can have 500+ likes, but only 25 of those people will ever see your content on their News Feed. Why? Because Facebook is like that. Facebook tries to encourage more interaction by telling people, “If you like, comment, or share posts from the pages you’re on, you will see more content from those pages.” Otherwise, you, as the creator of the page, can pay to have your content boasted in order to reach a wider audience.

So, why all this talk about Facebook Pages here on my blog? Because a lot of writers ask, “I’m not published yet. Should I create a Facebook Page?” Despite all its flaws and inconsistencies, my answer would be, “Yes.” Why? Consider a Page as the first steppingstone in building your online presence. It’s easy. It’s relatively simple, and you don’t have to worry about breaking some kind of rule (as you might in a group or so) when posting your content. Consider this as your place to discover who you are online, how you like to present yourself, and how you’re going to promote yourself. It’s like the playground to marketing. Yeah, whatever you post, real people will see, and some might respond. You get to learn how to flex your marketing muscles, “Okay, this works…and that doesn’t work. People like this, so I should do more of it.” And so forth.

Not only that, but a lot of times publishers these days will ask you if you’ve established a platform (aka fan base). If they see your page with over five hundred or a few thousand Likes, that will make you look better to them because they can see that even before you finish your book, you were working the market.

Okay, so you got yourself a page now, and you’re probably staring at it asking a few questions:

  1. What am I supposed to post?
  2. How often am I supposed to post?
  3. How do I get people to like my page?

To answer the first question, “What am I supposed to post?” you need to determine what the Page is specifically about. Is it about you and your journey as a writer, or is it about a specific book you’re writing? I highly recommend you make the page about You as a writer because in that way it will be all-encompassing of your work, so you won’t have to host multiple Pages to cover all your books.

Now, once you’ve decided what it is about, you can begin posting. You have a captive audience, but you want to keep it in mind with the general theme of your page. Here are common things people post on their Pages:

  • Photos (things that inspire)
  • Quotes
  • Snippets from your story
  • Tidbits of your day regarding writing (e.g. “My characters have go COMPLETELY off the outline!!!”)
  • Share other people’s work to promote and help them
  • If you have a blog, post link to the blog posts
  • If you’re posting a story online, post links to the story
  • Do giveaways
  • Ask questions
  • Share your accomplishments, fears, and tears with your followers
  • And so much more.

Now, on to the second question, “How often should I post?” The answer is simple: every day—multiple times a day if you can. You see, the more you post, the more visible you are to your followers, and the more chances they have to interact with you, and that, in turn, can bring you even more followers. But don’t stress out if you can’t find a lot to post about. Post as things come to you, and try to make it natural.

The third question asks, “How do I get people to like my page?” First off, make sure your page is attractive to people. Give your page a unique, eye-catching banner (sometimes called a ‘cover’).  Make sure the banner is something that will catch people’s attention rather than deter them. Once I saw a banner that was covered in roaches, and I’m sorry, but no–I don’t do bugs. Just seeing that banner guaranteed that I wouldn’t click ‘Like’ on that page. So make sure your banner is something a bit more warm and inviting.

How do you create a banner? If you know an artist who’d create one for you, approach them with the request, but be willing to pay because that’s the courteous thing to do. If you want to try creating a simple one yourself, try this link: Timeline Cover. It’s nothing fancy, but it’s free, it has all the right dimensions, and they don’t include a watermark on the final product. I always click on ‘Start Designing a Facebook cover’ (upper right hand corner), and then select the blank background option, so I can just work from scratch although you can use whatever they have to offer. Just know you’re not going to get absolutely high quality work from this because it’s extremely limited with tools, but it’s an affordable alternative when you don’t have the personal artistic skills and can’t afford an artist to create it for you. When creating your own banner though, be sure you have the rights to the pictures just to be safe. To do this, look up stock photos.

So, you’ve made your page attractive with a brilliant banner, but how do you get people to your page to like it? The easiest way to get likes is to announce to your FB friends and family that you have a page, and that you’d appreciate anyone and everyone who heads over to it and gives it a like. Outside of that, you shouldn’t go to someone else’s page and say, “I liked your page, so go like mine.” That is rude, and 99.9% of people won’t return the favor.

Now, a tactic some people have used with me is private messaging me a sincere, personalized note in which they really appreciate the content of my page, and they’ve liked it, and they ask that I take a look at theirs. They may or may not ask me to return the like. However, because they’re sincere and took the time to really look at my page to see what it was about in order to craft a personalized message, I’m more prone to go to their page and like it. This only works if it’s an honest message and not something vague like, “Hey, I like your page a lot. Would you mind liking mine?” While that’s nice (because you didn’t demand a like), taking a moment longer on the person’s page to discover what it’s really about and putting that in the message goes a lot further: “Hey, I just love the pictures you share on your page! Very inspirational! I’ve given your page a like. Would you mind checking out my page? <insert link>” This is one way to get some likes.

Another way to get more likes is to join groups that are related to your craft (if you’re a writer, writing groups, artist—artist groups, etc). There may be some marketing or promotional groups you can join as well. Remember: always follow the rules of the groups because you don’t want to spam and get kicked out. If you’re uncertain of the rules, contact an admin and ask for permission to share your page. Many groups will have a specific day set aside for such promotion because they don’t want the group spammed all the time by people constantly sharing their work.

Now, once you find these groups, if you jump out and say, “Hey! Like my page!”, don’t expect many likes. Why? They don’t know you. You need to establish a presence within the groups before expecting anyone to follow you. To find out more of how to do this, take a look at my earlier blog post about The Etiquette of Self-Promotion.

Remember though, your page is nor your personal Facebook Timeline. The page is not where you post pictures of your pets, children, or anything personal—unless it’s directly related to your craft. Keep your private life private…unless you want everyone to know about every element of your life.

So, should you create a Facebook Page right now even if you’ve never published a book and haven’t even completed the book you want to publish? If you want to create one, then yes—go ahead. Even if you’re unsure, remember that you don’t have to share your page immediately. It’s not like people all over the internet will see it as soon as you create it. You can take your time molding it into what you want before inviting anyone to view it.

Creating a Page is easy. Building a following takes more time, so you need to be patient and dedicated to it. Might as well start now.

If you’d like to see my Facebook Page, you may find it here: www.facebook.com/AuthorKellyBlanchard. I post a lot of pictures that could inspire settings or characters for stories. Occasionally I post quotes as I come across them, and I talk about my own writing experience when something thought-provoking or humorous or exciting happens. It would be good to see you there!

The Etiquette of Creating a Book Cover: Author & Artist

Book covers are important. They are the image by which your book will be judged. Everyone says, “Don’t judge a book by its cover,” but honestly, if the cover doesn’t catch our attention, it’s unlikely we will read it. When you sign up with a traditional publisher, they have their own graphic artists who they will assign to your book, and you will work with them. They have their own process. What I want to focus on though is when an indie author is working with a graphic artist to create the perfect book cover for their self-published book. However, when working with another creative mind, there is an etiquette that must be considered for the best results. Here are a few things to keep in mind:

  1. Make sure the artist and you work well together.
  2. Come prepared with an idea for the cover.
  3. Don’t settle for less. Follow your gut. Be honest but respectful.
  4. Give the artist creative license.

Make sure the artist and you work well together. As exciting as it is to be at the stage where you need a cover for your book, remember you might not get along with the first artist you encounter. So, before assigning her the task to design your cover, communicate with the artist. How well do you communicate? Are there any misunderstandings? Do you just have a bad feeling about it? Can you be honest with the person? If anything raises a red flag in your mind, do not follow through. It’s better to delay the design of the cover and find the right artist than to force cooperation between the two of you when there is no chemistry. Trust your gut.

Come prepared with an idea for the cover. When I had my first book cover designed, I had no idea what I wanted, so I told the artist the basic idea of the story. When he came back to me with a proof of the cover, I wanted to cry in horror. It looked like a boring textbook—gray and lifeless. But of course the artist didn’t know better. He never read the book. How could he create a proper representation of a story he’s never read? Armed with this knowledge, I sat down and imagined what the book would look like on the shelf of the bookstore—what did the cover look like? From there, I sketched out a very rough idea of the cover and sent it on to him. With that, he was able to work his magic. The lesson learned? It is better to have a vague idea of what you imagine the cover to look like than no idea at all. However, keep in mind, the end result will likely be nothing like you imagine—it should be better than you imagined.

Don’t settle for less. Follow your gut. Be honest but respectful. There will be countless of versions of the cover. With each one, if something doesn’t feel right about the cover, express to the artist what you think the problem might be and ask her if she could change it. The artist won’t see the cover like you do because she is working so closely with it, so you need to point out when something doesn’t feel right about the cover. Neither you nor the artist should get irritated with one another when you’re nitpicking. Both of you should be patient and working with one another. If the problem doesn’t seem to be resolving, take a break. Get away from it in order to look back at it with new eyes. When you come back, you might not see the problem at all—or you might have a better way of explaining what exactly the problem is to the artist.

Give the artist creative license. If you can create your own cover, then do it, but if you can’t, then let the artist do her job. You may present an abstract idea for a cover, but it’s her job to put it into the concrete. Unless the cover is completely illustrated by the artist, most artists will use stock photos for the pictures of the cover, and unfortunately those may not be exactly the look you wanted for this character or that one. The artist should be able to manipulate it to look closer to what you want, but it will be slightly different than what you imagined.

As an author, you may have googled images that you would like to see on your cover, but do not expect those pictures to be used unless they are stock photos. It is okay to find pictures you like and even actors you imagine for your characters, but in the end, accept the fact that none of those pictures will likely be on the cover at all. Otherwise, there is potential of getting in trouble with copyright laws and such. You don’t want that headache. The graphic artist will try to find pictures that are extremely close to the ones you chose, but they will not be identical, and this is good—it makes it unique to your own work.

Now, if you do want to choose pictures that you can use, look up stock photos. Here are a few sites:

www.istockphoto.com

www.dreamstime.com

www.123rf.com

www.dollarphotoclub.com

www.shutterstock.com

And there are many, many more! Find the pictures you like, but don’t purchase anything yet because the picture might not fit perfectly into the cover that’s being created, and an alternative photo will have to be chosen. Show the artist the pictures you’re thinking about, and let them create a mock cover. Once you’re satisfied with the cover, the artist will tell you which stock photos you need to purchase. Is it your responsibility to purchase the stock photos? Yes—unless the artist and you came to some kind of agreement beforehand. This is something you will need to discuss with them just to make sure you’re both on the same page.

When you are working with a graphic artist, the two of you are on the same team. You want the same thing—the perfect cover. Both of you should be patient and professional about it.

Also, authors, if you’re looking for covers and you don’t want to go through the stress of working with an actual artist, you can find pre-made covers for a reasonable price here: www.selfpubbookcovers.com.

Now artists, you may work with an author who is very insecure and doesn’t feel comfortable asking you to make changes. If you sense that is the kind of person you’re working with, be patient with them and reassure them that you want the perfect cover for their book. When you finally think you’ve arrived at the perfect cover, then here are some questions you can ask such an author:

  • “Is the background exactly the way you want? Should any of the background elements be changed or altered in any way?”
  • “Do the elements in the foreground meet your approval? Does anything stand out that shouldn’t? Or is there something that should stand out but doesn’t?”
  • “Do you approve of the color of the cover? How is the lighting/shadows?”
  • “Are your name and the title positioned where and how you want them? Do you approve of the font?”

If the author approves of everything but you still get the feeling he’s not being completely honest (with himself if not you), you can recommend he think about it for a day, and if he’s still content with the cover, then your work is complete.

If you’re the artist, the last thing you want is for the author to come back to you further down the road and finally confess, “I really don’t like this element of the cover. Could you change it?” When this happens, you have to consider how much you’re going to charge for revisions after the job has already been completed and such. That is stress no one wants to deal with.

If you’re the author, the last thing you want is to be stuck with a cover you secretly don’t like. It’s very hard to promote your work and be excited about your book if you dread the cover. If you’re not excited about it, no one else will be excited about it, and your sales won’t get off the ground. The cover does affect your confidence, so it’s better to be open and honest with the artist during the process rather than regret it later.

However, artists, there will likely be authors who are perfectionists and constantly asking you to change their cover over and over and over again even though it’s really good. There will come a point where you will simply have to put your foot down and calmly but professionally inform them that you can only do a certain number of revisions and after that any additional revisions will be an added cost.

Authors, don’t freak out when I say that to artists. Most artists won’t tack on any additional cost because they really want to work with you and have the best cover for you. Nevertheless, if you push them too hard and are unreasonable, they will stand their ground.

Once you find an artist you work with splendidly and their fees aren’t unreasonable, don’t let him or her go. You can have a wonderful working relationship that could last through book series, and this also allows for consistency of the book covers.

Remember, both of you are creative individuals coming together to create the finished product of a book. Give each other space and respect. Be professional, be honest, but also be considerate.

In the end, you should have an impressive masterpiece.